When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place.

Name: When a customer smells a perfume sample in a magazine while reading an ad, decoding is taking place.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Decoding is the process of interpreting and making meaning of a message or communication. When a customer smells a perfume sample in a magazine while reading an ad, they are decoding the sensory information they are receiving and forming an impression or perception of the fragrance.

When a Customer Smells a Perfume Sample in a Magazine