In addition to the traditional elements of advertising, sales promotions, and personal selling, promotional activities now include activities such as database marketing, direct response marketing, sponsorship, and public relations programs.

Question

Quizplus · Accepted Answer

This statement is true. Promotional activities have evolved to include many new elements beyond the traditional advertising, sales promotions, and personal selling. Some of these new elements include database marketing, direct response marketing, sponsorship, and public relations programs.

In Addition to the Traditional Elements of Advertising, Sales Promotions