Janis is working on the positioning, differentiation, and branding strategies for a new brand of cookies. This is an example of which step of an IMC plan?

Question

Quizplus · Accepted Answer

Developing positioning, differentiation, and branding strategies falls under the category of developing marketing strategies in an IMC plan. The other options listed (SWOT analysis, defining primary marketing objectives, and developing marketing tactics) also play important roles in an IMC plan but are not directly related to the specific task described in the question.

Janis Is Working on the Positioning, Differentiation, and Branding Strategies