Janis is working on the positioning, differentiation, and branding strategies for a new brand of cookies. This is an example of which step in the IMC planning process?

Question

Quizplus · Accepted Answer

Developing marketing strategies involves creating a plan for the positioning, differentiation, and branding of the product or service being promoted. This step comes after conducting a SWOT analysis and defining primary marketing objectives, and before developing specific marketing tactics.

Janis Is Working on the Positioning, Differentiation, and Branding Strategies