In the past, Bruce bought Kleenex brand tissues, but he has now decided that all tissue brands are pretty much the same. This is an example of brand parity.

Name: In the past, Bruce bought Kleenex brand tissues, but he has now decided that all tissue brands are pretty much the same. This is an example of brand parity.
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Question

Quizplus · Accepted Answer

Brand parity refers to the perception that all brands within a product category are essentially the same and offer similar benefits, and Bruce's decision reflects this notion.

In the Past, Bruce Bought Kleenex Brand Tissues, but He