In a globally integrated marketing communications program, adaptation is:
A) not used in international environments.
B) a form of e-commerce.
C) advertising in unusual media.
D) adjusting a message to local conditions.
Correct Answer:
Verified
Q96: Promotions that are oriented to end users
Q97: Traditional media channels include each of the
Q98: The leading social media platform currently is:
A)Twitter.
B)YouTube.
C)Facebook.
D)Instagram.
Q99: In the past, Bruce bought Kleenex brand
Q100: Describe brand parity.
Q102: Describe the difference between standardization and adaptation
Q103: Standardization would be an effective GIMC tactic
Q104: An example of adaptation in global marketing
Q105: What elements are involved in the digital
Q106: Which of the following is an example
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