Which of the following is an example of standardization?
A) Pepsi using the same theme in all of its global markets.
B) Featuring women with their faces covered in ads for Islamic countries.
C) Developing a website in several languages.
D) Featuring local salespeople in a global market.
Correct Answer:
Verified
Q101: In a globally integrated marketing communications program,
Q102: Describe the difference between standardization and adaptation
Q103: Standardization would be an effective GIMC tactic
Q104: An example of adaptation in global marketing
Q105: What elements are involved in the digital
Q107: The GIMC approach is easier to apply
Q108: What elements are involved in the selling
Q109: Coca-Cola runs the same advertisement in all
Q110: Define GIMC. Why is GIMC important?
Q111: What elements are involved in the advertising
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