The GIMC approach is easier to apply when a company relies on the adaptation strategy for its global expansion.

Question

Quizplus · Accepted Answer

The GIMC (Global Integrated Marketing Communications) approach is more aligned with a standardization strategy for global expansion, as it seeks to create a consistent brand message across different markets. An adaptation strategy, which tailors products and messages to fit local cultures and preferences, might make the application of a unified GIMC approach more challenging.

The GIMC Approach Is Easier to Apply When a Company