In terms of marketing communications, standardization is:
A) presenting the same message across national boundaries.
B) a form of adaptation.
C) new product development.
D) a new form of the promotions mix.
Correct Answer:
Verified
Q82: Describe contact points.
Q89: The foundation of an IMC program consists
Q93: Advertising campaign management identifies the general direction
Q94: An example of standardization is:
A) Pepsi using
Q95: In terms of globally integrated marketing communications,
Q96: Promotions that help the manufacturer push the
Q96: Promotions that are oriented to end users
Q98: The leading social media platform currently is:
A)Twitter.
B)YouTube.
C)Facebook.
D)Instagram.
Q100: Describe brand parity.
Q104: An example of adaptation in global marketing
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