An example of standardization is:
A) Pepsi using the same theme in all of its global markets.
B) using women with their faces covered in ads for Islamic countries.
C) developing a website in several languages.
D) using local salespeople in a global market.
Correct Answer:
Verified
Q82: Describe contact points.
Q83: What recent trends make an IMC approach
Q89: The foundation of an IMC program consists
Q93: In terms of marketing communications, standardization is:
A)
Q93: Advertising campaign management identifies the general direction
Q95: In terms of globally integrated marketing communications,
Q96: Promotions that help the manufacturer push the
Q96: Promotions that are oriented to end users
Q98: The leading social media platform currently is:
A)Twitter.
B)YouTube.
C)Facebook.
D)Instagram.
Q100: Describe brand parity.
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