The brand image of an automobile manufacturer such as Porsche, Mazda, Toyota, or Ford might be based on all of the following except:
A) evaluations of vehicles.
B) whether the company is foreign or domestic.
C) economic conditions.
D) customer views of company advertising and the local dealership.

Question

Quizplus · Accepted Answer

Economic conditions are external factors that affect the entire market and are not specific to the brand image of a particular automobile manufacturer. Brand image is more directly influenced by evaluations of vehicles, perceptions of whether the company is foreign or domestic, and customer views of advertising and dealerships.

The Brand Image of an Automobile Manufacturer Such as Porsche