A positive brand image can reduce search time when a consumer is making a buying decision.

Name: A positive brand image can reduce search time when a consumer is making a buying decision.
Brand: Quizplus
Rating: 4.8 (29 reviews)

Question

Quizplus · Accepted Answer

When a brand has a positive image, consumers are more likely to trust and have loyalty towards it. This reduces the time and effort required by the consumer to research and compare other brands, as they already have confidence in their first choice.

A Positive Brand Image Can Reduce Search Time When a Consumer