Overt brand names:
A)reveal what the brand does.
B)capture the essence of the idea behind the brand.
C)contain recognizable words or word parts that imply what the brand is about.
D)do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.

Question

Quizplus · Accepted Answer

Overt brand names reveal what the brand does. They are straightforward and immediately tell consumers what the brand is about.

Answer: C 
 Overt brand names contain recognizable words or word parts that imply what the brand is about. They may be descriptive, and consumers can easily identify the products or services the brand offers based on its name.

Overt Brand Names