Define the terms "brand" and "brand image."
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Q20: Which is not part of a brand
Q21: A strong brand image cannot affect the
Q22: Which of the following statements about image
Q23: Overt brand names:
A)reveal what the brand does.
B)capture
Q24: Which type of brand name is unique,
Q26: A positive brand image can reduce search
Q27: Which type of brand name captures the
Q28: From a consumer's perspective, what are the
Q29: From a company's perspective, a brand's image
Q30: What are the benefits of a strong
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