When Black & Decker introduced a new form of wrench with the name "Black & Decker Adjustable Wrench," which was being used?
A) family brand
B) cooperative brand
C) flanker brand
D) complementary brand

Question

Quizplus · Accepted Answer

Black & Decker used a family brand strategy by introducing a new product under the existing brand name "Black & Decker," leveraging the brand's established reputation.

When Black & Decker Introduced a New Form of Wrench