When a company's marketing team introduces a new brand within a product category where it already has brands in an effort to appeal to target markets the team believes is not being reached by the company's current brand, which is being used?
A) Brand extension
B) Private brand
C) Flanker brand
D) Complementary brand

Question

Quizplus · Accepted Answer

A flanker brand is introduced by a company to appeal to a specific target market that is not being reached by the company's current brand. This allows the company to expand its customer base without risking the established brand's reputation. Brand extension involves using the existing brand name to introduce new products in new categories. Private brand refers to a brand that is owned by a retailer and is used exclusively for their products. Complementary brand refers to a brand that is used to complement and enhance the value of an existing brand.

When a Company's Marketing Team Introduces a New Brand Within