Which of the following is a flanker brand?
A)The offering of two or more brands in a single marketing offer
B)The joint venture of two or more brands into a new product or service
C)Development of a new brand by a company in a good or service category where it currently has other brands
D)A brand with the same name in a different industry

Question

Quizplus · Accepted Answer

A flanker brand is a new brand developed by a company in a category where it already has other established brands, aimed at capturing a different segment of consumers or increasing market share within that category. Options A, B, and D do not fit this definition of a flanker brand.

Which of the Following Is a Flanker Brand