Ingredient branding involves:
A)placing one brand within another.
B)developing a new brand to be sold in a category where the firm already has a brand.
C)a joint venture of two brands in one product.
D)marketing two brands together to encourage co-consumption.

Question

Quizplus · Accepted Answer

Ingredient branding involves placing one brand within another - for example, Intel processors in computers or Gore-Tex fabric in outdoor clothing. This allows the ingredient brand to benefit from the reputation and marketing of the host brand.

Ingredient Branding Involves