A firm that expands to international markets often adds additional brands to current brands in order to strengthen an international presence, reflecting which strategy?
A)Brand extension
B)Private brand
C)Flanker brand
D)Complementary brand

Question

Quizplus · Accepted Answer

The strategy being reflected in this scenario is the use of a flanker brand. This involves launching a new brand alongside an existing one to offer a more targeted product or service to a specific segment of the market. By adding additional brands to current brands, the firm is able to better position itself in international markets and reach a wider range of customers.

A Firm That Expands to International Markets Often Adds Additional