Didi carefully considers price, sound quality, and the size of a new stereo system. The sound quality is the most important factor, followed by the price. Didi is using the ________ evaluation model.
A) cognitive map
B) evoked set
C) multiattribute
D) affect referral

Question

Quizplus · Accepted Answer

Didi is considering multiple attributes (price, sound quality, and size) when evaluating different stereo systems, which aligns with the multiattribute evaluation model. Additionally, Didi has stated that sound quality is the most important factor, indicating that she is using a weighted average approach to evaluating the different options.

Didi Carefully Considers Price, Sound Quality, and the Size of a New