While selecting a restaurant, Donna thought about all of her favorite places and finally chose Red Lobster because she loves their food. In making this decision, Donna used which method to evaluate the possible choices?
A)Evoked set method
B)Multiattribute
C)Affect referral
D)Attitude formation

Question

Quizplus · Accepted Answer

The evoked set method is a decision-making process in which consumers consider a limited number of brands that are most familiar to them. In this case, Donna considered her favorite places and chose Red Lobster because she loves their food, which suggests that she used the evoked set method to evaluate the possible choices.

While Selecting a Restaurant, Donna Thought About All of Her