The set of brands a consumer knows about but has neither positive nor negative feelings for is part of which set?
A)Inept
B)Inert
C)Cognitive
D)Evoked

Question

Quizplus · Accepted Answer

The set of brands a consumer knows about but has neither positive nor negative feelings for is called the "Inert set." This set includes brands that the consumer may be aware of, but does not consider or have any motivation to purchase.

The Set of Brands a Consumer Knows About but Has