An evoked set is the set of brands that:
A)are part of a person's memory, but not considered because they elicit negative feelings.
B)the consumer has awareness of, but has neither negative or positive feelings toward.
C)a person would consider as potential solutions to meet a need or want.
D)are viewed by a consumer as being approximately equal in terms of quality.

Question

Quizplus · Accepted Answer

An evoked set refers to the brands that a consumer would consider as potential solutions to meet a need or want. It is a set of options that a consumer considers when they think about a particular category of product or service. Therefore, option C is the correct answer. Option A describes a negative set, option B describes a passive set, and option D describes an indifferent set, which are not the same as an evoked set.

An Evoked Set Is the Set of Brands That