Didi carefully considers price, sound quality, and the size of a new stereo system. The sound quality is the most important factor, followed by the price. Didi is using the which evaluation model?
A)Cognitive map
B)Evoked set
C)Multiattribute
D)Affect referral

Question

Quizplus · Accepted Answer

Didi is focusing on multiple attributes of the stereo system and has ranked them in order of importance, which indicates the use of a multiattribute model.

Didi Carefully Considers Price, Sound Quality, and the Size of a New