All of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:
A) consumers have already eliminated the evoked set from consideration.
B) the affect referral method saves time and mental energy.
C) the consumer may have already used the multiattribute approach in a previous purchase situation.
D) the consumer has developed an emotional bond with the particular brand.

Question

Quizplus · Accepted Answer

Consumers use the affect referral method to evaluate alternatives when they have not eliminated the evoked set, as this method involves choosing based on overall feelings or emotions towards the brand rather than detailed comparisons.

All of the Following Are Possible Reasons Consumers Use the Affect