The "Got milk?" campaign emerged after consumers were deprived of milk for a week. What forms of communication research was used to discover the impact of doing without milk?

Question

Quizplus · Accepted Answer

Product-specific and consumer-oriented research would be the most appropriate forms of communication research to determine the impact of being deprived of milk, as it would focus on how consumers perceive and interact with the product. This type of research would involve surveys, focus groups, and other methods to gather feedback from consumers on their attitudes and behaviors towards milk. Target-market and product-specific research would be somewhat similar, but may not be as focused on the consumer perspective. Consumer and business-to-business research would be less applicable, as the campaign is directed towards consumers rather than businesses. Sociological and anthropological research would not be as useful for this specific question, as it focuses more on studying cultures and societies as a whole.

The "Got Milk?" Campaign Emerged After Consumers Were Deprived of Milk