Advertising researchers want to understand reasons individuals select specific fashion trends. The best consumer-oriented research method to use would be a(n) ________ approach.

Question

Quizplus · Accepted Answer

Understanding the reasons why individuals select specific fashion trends requires understanding their thought processes, emotions, and motivations. A psychological approach would enable researchers to delve into these aspects and gather valuable insights. Product-specific research would only focus on the product itself, while sociological and anthropological approaches may not provide enough depth when it comes to understanding individual behavior and decision-making processes.

Advertising Researchers Want to Understand Reasons Individuals Select Specific Fashion