Identifying who will be the recipient of a planned communications campaign is ________ research.
A) consumer-oriented
B) target-market
C) product-specific
D) market segmentation

Question

Quizplus · Accepted Answer

Target-market research is the process of identifying and defining specific groups of consumers who are likely to have similar needs and desires for a product or service. This research is important for developing effective communication strategies that will resonate with the target market.

Identifying Who Will Be the Recipient of a Planned Communications