Predicting consumer behavior by concentrating on the motives of purchase decisions involves using a(n) ________ approach
A) product-specific research
B) psychological
C) sociological
D) anthropological

Question

Quizplus · Accepted Answer

The psychological approach focuses on the motives behind people's buying decisions, making it the best choice for predicting consumer behavior based on purchase decision motives. Product-specific research is limited to a particular product and may not give a broader understanding of consumer behavior. Sociological and anthropological approaches also consider external factors such as cultural and social norms, which may not be related to specific purchase decision motives.

Predicting Consumer Behavior by Concentrating on the Motives of Purchase