Marketing to companies that use the same good or service, but in different ways is segmentation based on:
A)the NAICS code.
B)demographics.
C)geographic location.
D)product usage.

Question

Quizplus · Accepted Answer

Segmenting based on product usage is the best choice because companies that use the same product or service in different ways have unique needs and characteristics. By targeting them based on how they use the product, marketers can tailor their messaging and offerings to better meet their specific needs. NAICS code, demographics, and geographic location are all segmentation variables, but they may not capture the differences in product usage among companies.

Marketing to Companies That Use the Same Good or Service