Each of the following is a method for segmenting business-to-business markets except:
A)product usage.
B)psychographics.
C)geographic location.
D)customer value.

Question

Quizplus · Accepted Answer

Psychographics, which involves segmenting markets based on lifestyle, values, attitudes, and personality, is more commonly used in consumer markets than in business-to-business (B2B) markets. B2B segmentation typically focuses on factors like product usage, geographic location, and customer value, which are directly related to the business needs and behaviors.

Each of the Following Is a Method for Segmenting Business-To-Business