Applied Microbiology used which method to segment the business market by combining geographic area data for dairy farmers with demographic and psychographic information?
A)Product usage
B)NAICS/SIC code
C)Geodemographics
D)Size of business

Question

Quizplus · Accepted Answer

Geodemographics combines geographic location data with demographic and psychographic information to segment the market. This is the method used by Applied Microbiology to segment the business market by combining geographic area data for dairy farmers with demographic and psychographic information. The other options (A, B, D) do not involve combining geographic location data with other information to segment the market.

Applied Microbiology Used Which Method to Segment the Business Market