An auto parts supplier divides repair shops into those with the lowest, medium, and highest potential levels of sales and profits, which means the ________ segmentation approach is being used.

Question

Quizplus · Accepted Answer

The segmentation approach of dividing repair shops based on their potential levels of sales and profits is an example of customer value segmentation. This type of segmentation is based on the value that customers represent to a company, such as their potential for revenue and profitability.

An Auto Parts Supplier Divides Repair Shops into Those with the Lowest