The ________ approach to developing a marketing communications budget is often viewed as being the most effective.
A) objective and task
B) percentage of sales
C) what we can afford
D) payout planning

Question

Quizplus · Accepted Answer

The objective and task approach involves setting specific communication objectives, identifying the tasks needed to achieve those objectives, and estimating the costs associated with each task. This approach ensures that budget decisions are based on clear objectives and a carefully planned strategy, which is often viewed as the most effective approach. The other approaches (percentage of sales, what we can afford, payout planning) are less structured and can be more arbitrary or reactive in nature.

The ________ Approach to Developing a Marketing Communications Budget Is