Managers who do not recognize the benefits of marketing may be most inclined to use the ________ method of communications budgeting.
A) percentage of sales
B) meet the competition
C) what we can afford
D) payout planning

Question

Quizplus · Accepted Answer

Managers who do not recognize the benefits of marketing may be most inclined to use the "what we can afford" method of communication budgeting because they may see marketing as an expense rather than an investment. This method involves allocating funds to communication efforts based solely on what the company can afford to spend, rather than considering the potential return on investment from those efforts.

Managers Who Do Not Recognize the Benefits of Marketing May