Which method of developing a marketing communications budget establishes a ratio of advertising dollars to sales or market share then reduces the percentage as sales build and the product obtains market share?
A)Arbitrary allocation
B)Meet-the-competition
C)Payout planning
D)Quantitative models

Question

Quizplus · Accepted Answer

Payout planning involves establishing a ratio of advertising dollars to sales or market share and then reducing the percentage as sales build and the product gains market share.

Which Method of Developing a Marketing Communications Budget Establishes a Ratio