Which approach to developing a marketing communications budget is often viewed as being the most effective?
A)Objective and task
B)Percentage of sales
C)What we can afford
D)Payout planning

Question

Quizplus · Accepted Answer

The objective and task approach involves setting specific marketing objectives and then determining the tasks that need to be accomplished to achieve those objectives. Based on these tasks, the budget can be developed. This approach is often viewed as the most effective because it ensures that the budget is directly tied to the marketing goals and strategies, rather than relying on arbitrary percentages or what the company believes it can afford. This approach allows for better budget allocation and decision making.

Which Approach to Developing a Marketing Communications Budget Is Often