In allocating its marketing communications budget, a company such as Hershey's advertises all year, but adds additional advertising during holidays, such as Easter. Therefore, Hershey's would tend to use the ________ schedule.
A)flighting
B)continuous
C)payout
D)pulsating

Question

Quizplus · Accepted Answer

Pulsating schedule involves using continuous advertising throughout the year and adding additional bursts of advertising during specific, peak times such as holidays.

In Allocating Its Marketing Communications Budget, a Company Such as Hershey's