Which type of schedule in allocating marketing communications sends out communications only during specific times during the year with periods of no advertising other times?
A)Flighting
B)Continuous
C)Payout
D)Pulsating

Question

Quizplus · Accepted Answer

Flighting involves sending out communications only during specific periods of the year with periods of no advertising during other times. This can be effective for products that have seasonal demand or for companies with limited advertising budgets. The other options, continuous, payout, and pulsating, do not involve this specific pattern of advertising.

Which Type of Schedule in Allocating Marketing Communications Sends Out