Which type of schedule in allocating marketing communications uses continuous advertising and communications during the year with bursts of higher intensity at specific times?
A)Flighting
B)Continuous
C)Payout
D)Pulsating

Question

Quizplus · Accepted Answer

The described schedule aligns with a pulsating schedule, which combines continuous communication throughout the year with strategically timed bursts of higher intensity. Flighting involves alternating periods of heavy advertising and no advertising, while continuous scheduling maintains a steady level of communication throughout the year. Payout scheduling refers to a budgeting approach where funds are allocated at specific times, rather than the timing of the communications themselves.

Which Type of Schedule in Allocating Marketing Communications Uses Continuous