In allocating marketing communications, spending approximately the same amount of money throughout each month of the year is a ________ schedule.
A)flighting
B)continuous
C)payout
D)pulsating

Question

Quizplus · Accepted Answer

A continuous schedule involves allocating marketing communications spending evenly throughout the year. Flighting involves alternating periods of high and low spending, pulsating involves a rhythmic pattern of high and low spending, and payout is a term unrelated to marketing communications scheduling.

In Allocating Marketing Communications, Spending Approximately the Same Amount of Money