Which method of developing a marketing communications budget is used when the marketing budget is reduced as the brand reaches the point that additional dollars invested in communications yields diminishing returns?
A)Percentage of sales
B)Objective and task
C)Payout planning
D)Quantitative methods

Question

Quizplus · Accepted Answer

Payout planning is the method used when a marketing budget is adjusted based on the diminishing returns of additional investments in communications. This approach involves setting the budget to match the expected returns over a certain period, reducing the budget as the incremental gains decrease.

Which Method of Developing a Marketing Communications Budget Is Used