Which type of schedule in allocating marketing communications spends approximately the same amount of money throughout each month of the year?
A)Flighting
B)Continuous
C)Payout
D)Pulsating

Question

Quizplus · Accepted Answer

A continuous schedule allocates the same amount of money throughout the year, ensuring that there is a consistent presence of advertising and marketing communications.

Which Type of Schedule in Allocating Marketing Communications Spends Approximately