Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?
A)Meet the competition
B)Objective and task
C)Payout planning
D)Quantitative models

Question

Quizplus · Accepted Answer

Quantitative models use computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors. Therefore, D is the correct answer. A, B, and C are not related to the use of computer simulation in budget development.

Which Method of Developing a Marketing Communications Budget Uses Computer