If a company's leaders reject a communications budgeting method because it would take too long to prepare, odds are it is which budgeting method?
A)Percentage of sales
B)Meet the competition
C)What we can afford
D)Objective and task

Question

Quizplus · Accepted Answer

Objective and task budgeting method involves setting communication objectives and determining the tasks and costs necessary to achieve those objectives. This method may take longer to prepare compared to other budgeting methods, but it is more effective in ensuring that communication efforts align with business goals and objectives. Therefore, if the company's leaders reject this budgeting method because it takes too long to prepare, it is indicative of their lack of commitment to rigorously planning and executing communication strategies.

If a Company's Leaders Reject a Communications Budgeting Method Because