Managers who do not recognize the benefits of marketing may be most inclined to use which method of communications budgeting?
A)Percentage of sales
B)Meet the competition
C)What we can afford
D)Payout planning

Question

Quizplus · Accepted Answer

Managers who do not recognize the benefits of marketing may choose the "What we can afford" method of communications budgeting, which simply allocates the remaining funds in the budget after all other expenses have been paid. This method does not take into account the company's marketing goals or the potential return on investment from marketing activities.

Managers Who Do Not Recognize the Benefits of Marketing May