If Burger King's advertising manager decides to match McDonald's advertising expenditures, which type of advertising budget method is being used?
A)Objective and task
B)Meet the competition
C)What we can afford
D)The percentage of share method

Question

Quizplus · Accepted Answer

The Meet the competition method involves matching competitors' advertising expenditures, which is exactly what Burger King's advertising manager is deciding to do here. The other budget methods (Objective and task, What we can afford, and The percentage of share method) all involve different approaches to determining the advertising budget, but none specifically involve matching competitors' expenditures like the Meet the competition method does.

If Burger King's Advertising Manager Decides to Match McDonald's Advertising