If Burger King's advertising manager decides to match McDonald's advertising expenditures the ________ advertising budget method is being used.
A) objective and task
B) meet the competition
C) what we can afford
D) the percentage of share method

Question

Quizplus · Accepted Answer

The "meet the competition" method involves matching the advertising expenditures of competitors, which is exactly what Burger King's advertising manager is doing by matching McDonald's advertising expenditures.

If Burger King's Advertising Manager Decides to Match McDonald's Advertising