The ________ method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors.
A) meet the competition
B) objective and task
C) payout planning
D) quantitative models

Question

Quizplus · Accepted Answer

The quantitative models method uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors. The objective and task method involves setting specific objectives and determining the tasks required to achieve them, while the meet the competition method involves matching the competition's budget. The payout planning method involves allocating a percentage of sales revenue towards marketing communications.

The ________ Method of Developing a Marketing Communications Budget Uses