Advertising campaign management is the process of preparing and integrating a company's advertising efforts with the overall IMC message.

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Advertising campaign management involves creating and coordinating a company's advertising message with the broader integrated marketing communication (IMC) strategy. It includes tasks such as identifying the target audience, selecting media channels, creating ad content, setting budgets and timelines, and measuring the effectiveness of the campaign.

Advertising Campaign Management Is the Process of Preparing and Integrating